Pitlane · Auto Shift Media

What it is

Built for the way shops actually work.

Pitlane combines the customer-relationship work, daily operations, and follow-up workflow of a small auto repair shop into a single piece of software. A vehicle-aware contact record. Two-way SMS that goes through a number that’s registered to the shop. Digital inspections that render as a color-coded report on the customer’s phone. Estimates that become invoices that take card payments via Stripe.

And a daily AI briefing that reads the shop’s state every morning and surfaces the three things that need attention, not as a dashboard tile, as a written sentence delivered to the owner’s inbox.

Why we built it

What Pitlane replaces.

Most independent shops run on some combination of the following. Pitlane consolidates them into one platform with one transparent monthly price.

01

A 1990s shop management system.

The category leader still costs $300–$500 a month, charges per-bay surcharges, and looks like it was last designed in 1998. Pitlane handles the customer-and-history side of that workload at a fraction of the price.

02

A separate review-request service.

Most shops pay another $50–$100 a month for automated Google review requests. Pitlane sends the request two hours after pickup, and routes 1–3 star feedback to a private form so the shop can fix issues before they go public.

03

A separate texting tool.

The other tool the shop pays for. Pitlane includes per-shop SMS through a Twilio number registered to the shop’s name, not a shared pool, not a generic short code.

04

A separate digital inspection app.

Another $50–$150 a month at most shops. Pitlane’s inspection tool is built into the same workflow that produces the estimate and the service record, one continuous flow instead of three isolated tools.

05

Stripe and a separate invoicing tool.

Most shops still email PDF invoices and wait for checks. Pitlane invoices are an estimate that’s been approved, sent by SMS, paid by card on a phone, settled to the shop’s bank with no platform fees.

06

Manual follow-up that doesn’t happen.

The customer who hasn’t been seen in 90 days. The estimate that never closed. The car that’s overdue for an oil change. Pitlane sends those messages on schedule, branded to the shop, in language the shop owner approves.

Customer profile

Who Pitlane is for.

The two-to-ten-bay independent shop. Owner-operators. The shops that fix the cars on most American streets, about 230,000 of them.

Shops that have been with Mitchell1 / Tekmetric / Shopmonkey and want a more honestly priced replacement.
Newer shops opening in 2026 and choosing their stack from scratch.
Shops that already have software but pay separately for SMS, reviews, inspections, and invoicing.

See it on the product site →

Current state

Where we are today.

Status: Live in production since April 2026.
Hosting: Vercel · Supabase · Stripe (Auto Shift Media LLC merchant of record).
SMS infrastructure: Per-shop Twilio ISV with A2P 10DLC brand registration. Each shop has its own dedicated number, registered to the shop’s legal name.
Pricing: Single transparent monthly tier. No per-bay surcharges. No annual contracts. No setup fees.
Integrations roadmap: PartsTech (parts pricing and ordering). CarFax Service Network. MOTOR labor times. QuickBooks Online sync.

See Pitlane.

The product site has the screens, the pricing, and the path to start a free trial. It’s a separate experience from the company site you’re on now.

Visit usepitlane.com